Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

Hot on the tail of Niantic teasing a pair of AR glasses earlier this week, a new report from The Information says the company is readying a pair of its Spectacles glasses with proper AR functionality.

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat is expanding its arsenal of Lenses that alter the look of users and the environment, and in doing so is quickly becoming the leader in augmented reality. While Snapchat’s communication tools ...

A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online ...

The Snap and MAC dynamic shopping lens uses augmented reality to let Snapchatters try on makeup and buy what they like directly in the app. The beauty industry is rapidly embracing and rolling out new ...