Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

Managers perform a variety of activities that help keep day-to-day activities on a business on track, but reactive management doesn't help move companies forward. Strategic planning that sets outcome ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Correspondence to Matthew Hobbs, School of Social and Health Sciences, Leeds Trinity University, LS18 5HD, Leeds, UK; m.hobbs{at}leedstrinity.ac.uk A contextualised example highlights the difficulties ...

To come up with several sets of activities, with each set of activities resulting in a full or partial resolution of the main health/safety issue/concern that was identified in Step 1. Choose a major ...