Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

Small businesses often lump advertising, promotions, public relations and other sales support expenses under the marketing heading. Others record them separately, especially if the business has ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...

The usual flood of 50%-off sales and buy-one-get-one-free offers is evident now that the holiday season has wrapped up, but a recent study spanning 13 years suggests that promotions may not be as ...

Answer: Magic formulas really don't exist in marketing (even though lots of people may try to get you to believe such magic, tricks, or tips may exist). Having said that, the question you ask is ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost of food, the growing importance of value promotions and the challenge of ...

Hormel Foods trimmed its sales outlook for the full-year after missing third-quarter expectations amid increased competitive pressure that pushed it to cut prices and increase promotions and ...

For the last century, Grossman Marketing Group has developed a reputation for its expertise in assisting its clients with its marketing initiatives. Today, Grossman Marketing Group took another step ...