RESTON, Va.—Comscore has announced that its AI-powered ID-free audiences offering has been integrated into Yahoo DSP, adding to the existing suite of targeting solutions offered by the demand side ad ...
In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.
DANVERS, MA, July 08, 2025 (GLOBE NEWSWIRE) -- Danvers, MA – July 08, 2025 – DemandScience, a leader in B2B tech-enabled revenue marketing solutions, today announced the launch of Digital Audiences, a ...
Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.
LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience ...
Landbase, the agentic AI company transforming how businesses go-to-market (GTM), today announced the launch of GTM-2 Omni, its next-generation model for targeting and messaging that powers the ...
Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new Curated Ecosystem Audiences, Bombora applies its unique ability to ...
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...
Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad ...
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more ...