Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

A woman in Japan married an AI-generated boyfriend, who was present on a phone screen, and exchanged rings using augmented ...