Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche publishers racing to make AR less ...

Apple’s first-ever foldable iPhone is set to redefine how users interact with their devices. Featuring a sleek, wallet-like ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Snap is getting ready to show off a new pair of augmented reality glasses, according to a new report in The Verge. The glasses would be the fifth-generation of Spectacles, and the second pair to have ...

While Apple continues (or doesn’t continue) to develop its plans for a self-driving automobile, the company is proposing an advanced high-end technology for an augmented reality (AR) display system ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. "If you dislike change, you will dislike irrelevance even ...