I recently participated in a lively discussion with Bill Slawski and Gordon Campbell about authorship and discovered a number of ideas about authorship signals that can provide value to a website. One ...

When it comes to expertise, experience, authoritativeness and trustworthiness (E-E-A-T), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s ...

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. This is confirmed in an official Google ...

The University of Chicago Press will release Sergio De La Pava‘s “epoch-defining” novel A Naked Singularity in May. The Reader is free. Producing it isn’t. And without your support, we can't continue.