Golloria George was a middle schooler when she knew there was a problem with makeup shade availability. "There was always just one brown shade but there would be like 20 light shades," George, now 23, ...

Many users create content online, but not many have actual influence; and then there’s Golloria George. A scroll through the beauty maven’s social media profiles is a beauty lover’s dream—vivid cover ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

“Celebrity founded beauty brands generated $1.1 billion in sales between November 2022 and November 2023, growing at a rate of 57.8% vastly outpacing the overall beauty market’s 11.1% growth,” wrote ...

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...