In Santa's Christmas village at the North Pole, the scout elves have their own special way of celebrating birthdays—a tradition that goes back many generations. Now, with permission from Santa, scout ...

The elf on the shelf has some competition. — -- It's the Christmas tradition that's sparked $10 million in sales and yet another task for already harried parents getting ready for the holidays.

Hence the book, which tells kids just what elves do DO at the North Pole and comes with an adorable cupcake hat and outfit for your elf. "We've gotten a great response, with more than 5,000 ...

It’s not easy for Santa to keep track of every boy or girl who is naughty or nice. But since the 2005 publication of the book, “The Elf on the Shelf,” children have known that the Elf on the Shelf ...

I found it in the children’s book section of Barnes & Noble. It was colorful. It had birthday balloons all over it. It was sent to my eyeballs from the devil himself. And now, I share this awful news ...

NEW YORK – Carly Kerby, a mom of four girls, doesn’t have the greatest track record as the Tooth Fairy, but it was another family tradition that nearly did her in: The Elf on the Shelf. In case you’ve ...

After eight years on the market, more than 6 million "The Elf on the Shelf: A Christmas Tradition" kits have been sold and it has climbed high on best-seller lists, with two sexes and different skin ...

NEW YORK (AP) — Carly Kerby, a mom of four girls, doesn’t have the greatest track record as the Tooth Fairy, but it was another family tradition that nearly did her in: The Elf on the Shelf. In case ...