What do Google Analytics and print newspapers have in common? They’re both one day out of date when you read them. I’ve been using Chartbeat for over a month now to track performance of my blog and I ...

If you're blogging to market your goods or your services, please raise your hand. Thought so. That's 99.9999% of you. If you understand blog analytics, keep your hand up. O.K., 33% isn't bad. Now keep ...

Predictive analytics is a category of advanced data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling, data ...

I'm often asked what return on investment analytics offer. The question always gives me pause and invariably the person asking thinks I'm hesitating out of uncertainty, but that's far from the truth.

Analytics of the past, especially more advanced analytics, often required command-line code. Today, analytics software vendors have simplified end-user interfaces and made visualizations easier to ...