Email remains one of the most powerful marketing tools available, delivering some of the highest returns on investment. However, achieving meaningful results requires a well-rounded and engaged email ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

This post originally appeared on the Mention blog. In both his election campaigns, President Obama’s team relied heavily on email marketing to raise funds. In 2012 for instance, email fundraising was ...

Every day we send and receive more than 360 billion emails. Some of us spend hours in our inboxes, which translates to tremendous marketing potential for businesses like yours. But for your email ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...