DEERFIELD, Ill. — Convenience Store News parent company Stagnito + Edgell has joined forces with the Category Management Association (CMA) in a promotion and partnership for the updated Category ...
NATIONAL REPORT — Category management has been around for decades — except in the convenience channel where strategic advancements are only more recently gaining traction, but often with points to ...
Organizing the purchase of goods and services, including component parts and finished products, into categories can improve efficiency, cut costs, help identify risks and maximize innovation. But it ...
It is widely acknowledged that category management – even if only at a basic level – leads to improved performance and enhanced profitability. One of the most used and go-to tactics in the category ...
New research released today by ACNielsen U.S., an operating unit of ACNielsen, a VNU business, indicates that consumer packaged goods (CPG) manufacturers and retailers are increasingly turning to ...
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