Want to change your behavior? How about your consumers’ behavior? A new Georgetown study reveals how overlooked cues are the ...

Strategy 2: Social Liberation In many cases, the circumstances of daily life— the types of environment you operate in and the behaviors considered acceptable in those environments—can help or hinder ...

1. Reduce friction. Make the desired behavior easier than the old one. Adjust meeting practices, deadlines, and norms to support new routines. 2. Shape environments. When the cues around people ...

Learn strategies for behavior change that will help you avoid the usual pitfalls and set you up for success as you pursue ...

We’re months into a pandemic and we’ve heard over and over again, “wash your hands and don’t touch your face.” We’re still touching our faces. Even with the threat of a potentially deadly virus, we ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Over the past three decades, the video game industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the video game ...

In a recent study published in Scientific Reports, researchers conducted a multi-part study to investigate the impacts of a single "fake-news" (misinformation) exposure on both political and ...

Social media isn't just a place for selfies and cat memes anymore; it's reshaping how we connect, communicate, and even think. Although some trends might fly under the radar, they have a significant ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...