Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

Fifty years ago, the iconic brand's jingle proclaimed "I'd like to buy the world a Coke." Now it's connecting with a global audience by releasing original songs by some of music's biggest stars. By ...

Beyond that, Coke Studio is also breaking new ground digitally. It will open an augmented reality record store on its Coke Studio Digital Hub, where fans can step into the world of the “Be Who You Are ...