Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...
Over the past decade, understanding the conceptual and strategic ramifications of integrated marketing communication (IMC) has become an increasingly important topic in both the academic and ...
Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...
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