For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

The business landscape is shaped and reshaped by the perceptions, stories, and needs of customers. Every interaction, whether ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...

When it comes to customer analytics, companies are at various stages in their gymnastic careers, with trials for the Olympics fast approaching. It's time to raise the bar. In order to reach the next ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the customer analytics applications market and it is poised to grow by USD 8084.20 million during 2020-2024, progressing at a CAGR of over 15% ...

It’s supposed to be a post omni-channel world. A time when personalization is the norm, but as customers we know this is not the case. When customers contact companies, the companies often don’t ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer analytics study on the financial services industry. The client, a ...