In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

Getting customer service right pays off. According to a study by PWC, 86% of buyers are willing to pay more for a great customer experience. And 89% of consumers are more likely to make another ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

As conscious digital marketers, many of us feel that we know our customer base or customer demographics. These are the website visitors we think we want to reach and captivate. Or are you assuming ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers. Passengers aboard a United Airlines flight may start noticing ...

“In another embodiment, a processor based method for managing customer calls within a call center comprises retrieving, by a processor, customer demographic data associated with a customer identifier ...

The restaurant industry faces pressures from the declining middle class, which affects middle-income family restaurants like Cracker Barrel. These restaurants have struggled with rising costs and ...