Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

SAP Customer Success, Highbar Technocrat, discusses how construction companies can sustain their ERP’s value.. Beyond SAP ...

Most conversations around personas happen with the marketing or product teams. These groups use personas to define typical customers by their demographics, likes, values, backgrounds, goals, ...

"When was the last time your communications team joined your customer success meeting?" This question often startles executives when I pose it at industry events. The blank stares or hesitant ...

Customer success teams across software companies monitor key metrics religiously—reviewing dashboards, logging customer interactions and celebrating progress. But here’s the uncomfortable truth: ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

Abstract: Enterprise Resource Planning (ERP) systems have become essential tools for organizations seeking to integrate and streamline business functions such as finance, human resources, sales, and ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

When it comes to implementing supply chain planning and operations solutions, success relies heavily upon an organization's ability to identify and document its desired value measures and outcomes, ...