Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...