Self-service has become the focal point of customer experience. One of the changes brought about by the web is consumers expecting 24-hour access to goods and services. Self-service has evolved well ...

In a world where businesses fiercely compete for customer attention and trust, cultivating loyalty has become more challenging than ever. While many companies focus on marketing strategies, product ...

When a company hands over control of its mission-critical software environment to a SaaS provider, the SaaS customer support organization essentially functions as an extension of the customer’s IT ...

Typically, consumers who have never heard of your company have a healthy dose of skepticism, even distrust. They don’t know if you can deliver on your promises of a quality product and stellar ...