As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

Organizations are grappling with a significant challenge in our data-driven world: the task of bridging the ever-widening chasm between their wealth of data, the actionable insights it holds and the ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Too often, organizations lack this understanding because their data is siloed, unavailable, or indecipherable to key decision makers. Quite simply, they lack the necessary tools and processes required ...

Billions are wasted on dashboards and data collection. True journey intelligence comes when leaders turn insights into real-time action. Picture this: You're sitting in a strategy meeting where ...

Designing and implementing a successful voice of customer strategy is no small feat. Goals need to be set, quantitative and qualitative data-gathering methods need to be chosen, and technology for ...

Government agencies are increasingly turning to AI tools to help support data-informed decision-making. There are a number of different tools that can be used for this purpose, and the emergence of ...

This article appeared first on the Bloomberg Terminal. The pressure is on for organizations to manage and activate data for the benefit of their business. The global volume of data captured, ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...