Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. This article is more than 4 years old. Today, data is a priority at ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...