While programmatic media efforts continue to grow for many marketers, one financial marketer says another data-centric media format -- addressable TV -- is gaining big buzz at his company -- more so ...

The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a few years ago. But today, we hear a lot of buzz around TV audience ...

Target Corporation’s TGT digital sales were a bright spot in an otherwise soft first-quarter fiscal 2025, marked by sluggish traffic and a decline in comparable store sales. Digitally originated ...

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...

To significantly improve the warfare decision-making, the British Army has launched a new digital targeting system called ASGARD, which stands for Autonomous Strike Guidance and Reconnaissance Device.

When I was researching the digital targeting of LGBT people across the Middle East and North Africa region, I spoke to Yamen, a gay man from Jordan. He told me that he was extorted online by another ...

Target on Thursday announced three C-suite leadership changes, effective Feb. 2. Chief Stores Officer Mark Schindele is retiring after 25 years with the company. Adrienne Costanzo, currently Target’s ...