Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

What's dynamic pricing again? It's also called "surge pricing," and it's used by Uber: If there's more demand at a time when people need more cars, the price goes up. At calmer times, the price goes ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

FIFA will begin selling World Cup 2026 tickets later this month, the soccer governing body announced on Wednesday, Sept. 4, 2025. Here are the cheapest and most expensive tickets available for retail: ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

NEW YORK (AP) — Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

A Wendy’s Co. restaurant in New York City.. Photo: Yuki Iwamura/Bloomberg Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified ...

WASHINGTON, D.C. -- Approximately 25% of airfares, ancillaries and airfare bundles currently sold were dynamically created, ATPCO estimates. The figure is up from approximately 15% in October 2022.

The airline industry is headed for record revenue this year — $996 billion — as the demand for travel soars. But the margins remain razor-thin. According to the trade association IATA, total expenses ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...