It’s no longer just the early adopters who are deploying eCommerce video on product pages. In fact, eMarketer reports that 73% of retailers have video on product pages this year, up from 55% in 2010.
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Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so uncomfortable, retailers felt it would never catch on. Then Amazon happened, with a slick user ...
For any marketer who needs to prove to a client that online video drives sales, download this report and keep it handy: Invodo, a company that creates ecommerce video tools, has released its Q1 2014 ...
Content is an increasingly ad-supported medium, but content creators and publishers all seek to generate a two-pronged revenue stream to make production and publishing profitable. With the ...
The Berlin start-up DemoUp works has just released a report outlining the most effective methods of product video integration and the influences that videos have on the performance of online shops.
Tech disrupts most industries – just look at Spotify and music or Uber and taxis. But at least it has the good manners to smash them up one at a time. So even in this disruptive era, one innovation ...
Bernadette Butler is the co-founder and CEO of StoryTap—a patented video platform that creates and shares authentic video stories at scale. We’re living in an era of unprecedented “realness.” Many of ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Apr 15, 2016 at 8:45 ...
Most e-commerce businesses have high-quality product photography. They’ve invested in good lighting, professional cameras, and careful composition. Their product images look beautiful. But when it ...
Ecommerce video platform company TalkShopLive has hired digital media sales veteran Sandie Hawkins - who spearheaded the launch of TikTok's shopping feature in North America - as CEO. With Hawkins' ...
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