It's easy to get frustrated when mapping out the complexities of integrating email marketing with a CRM application. Companies want to view all customer data, including email marketing statistics, in ...

Email marketing is a marketing must-have for businesses that are looking to grow their owned audiences and improve their marketing ROI. However, successful email marketing requires the right software ...

The makers of most mainstream customer relationship management applications like to say that their products can also do email campaigns. They can. But they’re really not very good at it. So my advice ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

Email marketing applications went through a shift in the early 2000s, as some went for the pure Web experience, some tried to simulate early CRM apps, and some thought the “installable” software ...

For any B2B company taking a serious look at email technology for the first time, what will become clear very quickly is that this business service sector has seen rapid growth and development. No ...

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of ...

Access of our Email Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Not long ago, a number of marketers predicted the end of email marketing. Except it hasn't happened. Not long ago, a number of marketers predicted the end of email marketing. Social networks were ...