Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...

Social behavior consists of a set of interactions among individuals of the same species. A wide range of sociality occurs among animals. Some animals rarely if ever interact with one another, even ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

What are the causes of such diverse behaviors among living organisms? How do we study behavior? Research in animal behavior informs ecology and evolution and offers solutions for problems in ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.