Imagine a world where product decisions are no longer based on assumptions or guesswork. Instead, you have the power to eliminate uncertainty about user preferences and behavior. Picture optimizing ...

Ever since Deathloop was revealed during E3 2019, I’ve wondered how exactly its unique concept would work. If the gameplay revolves around dying and using what you’ve learned to try and escape the ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...