Many CMOs still struggle with the challenge of seeing a solid ROI when it comes to Facebook. But the social network’s real power for marketers is in its potential to provide a wealth of consumer data ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Are you an expert Facebook marketer? If so, that could be bad news, because when it comes to Twitter, ...

If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Here are five of the most ...

Within the Meta ecosystem, Facebook continues to be the backbone of advertising revenue. In 2024, the company reported a total of $160.63 billion from advertising alone. But how has advertising on ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While this social media platform isn’t as popular as some others, you can still ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

“People worry that technology will disconnect us, but study after study…has shown that it strengthens us,” said Facebook’s COO Sheryl Sandberg today in New York City. What Facebook’s technology is ...

Facebook has the demographic data on around a billion people. Theoretically, it’s a marketer’s dream. But not so fast. Facebook’s new graph search was launched at a press event last week with a great ...

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As brands focus much of their marketing resources on social media, big money is getting thrown around. The latest is today’s announcement from Brand Networks, which just secured $68 million in growth ...