As with many industries, one of the biggest drivers in packaging currently is a concerted desire from customers and manufacturers alike to reduce the amount of plastic material required in products.

This new packaging prototype looks like conventional plastic, but it’s actually made from fish waste and algae—and unlike plastic, if it escapes into the ocean, a fish could likely eat it safely. The ...

// The move will remove more than 297 tonnes of plastic waste – or 12m plastic bottles – at risk of ocean plastic pollution // 34% of Sainsbury’s fish & 80% of Berry Garden punnets of strawberries ...

Sainsbury’s has begun recycling rescued plastic from beaches and coastlines for its strawberry and fresh fish range packaging. The move, with Prevented Ocean Plastic, could save nearly 12 million ...

British supermarkets are doing their bit to protect the planet and be more environmentally aware. Many are reducing plastic packaging on some items in an effort to decrease plastic pollution. Iceland ...