Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

To shape its new show about life in the Roman Army, the British Museum put questions to members of the public. Other institutions are also using the same technique. By Alex Marshall Reporting from ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...