Google Ads announced that it is now easier to create sub-manager accounts. You can now create these sub-manager accounts from within your existing manager accounts, in addition to where you created ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: At the same time, ...

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, ...

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So how can you ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...