Google adds Search Partners segment to PMax reporting

Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
Seeking Alpha

IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google's Search Partner Network Inventory NEW YORK, May 8, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading ...

Google Ads Channel‬‭ Reporting For PMax Rolling Out To Some

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

Google unveils “Partner Match” for YouTube targeting

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...
Search Engine Roundtable

Complaints On Google Ads Search Partners Network Fraud

I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from ...
exchangewire.com

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new ...
adexchanger

Generative AI Copy Cats; Time To Take Down Google Search Partners?

Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up. There was the incident last year when OpenAI blatantly ripped off ...