Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

True dedication to the voice of the customer will be pivotal for QSR operators looking to improve the customer experience. * The author is vice president and principal analyst at Forrester Research, ...

Many growing e-commerce brands are outshining larger retailers when it comes to what happens after the "buy" button is ...

For the past couple months I’ve been working with a children’s apparel client on growing their business. Together, we looked at the number of online and retail competitors and use of pay-per-click ads ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Iterable unveiled the 2025 Expie Award winners, recognizing top brands and leaders delivering AI-driven, personalized CX and advancing innovation.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For half a decade, the travel and hospitality industry has been trying to incorporate ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

"Curator chooses Directful AI-native platform to elevate guest experience" was originally created and published by Hotel ...

In the last few years contact centres have profoundly transformed, steadily yielding to the broader concept of 'customer experience'. Contact centres are converting from only having live agents to ...

The AI toolkit offers expanded digital enquiry channels for guests and real-time training and analytics support for staff.