It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

Political leanings don't factor into Google's search algorithm. But the authoritativeness of page links that the algorithm spits out and the perception of thousands of human raters do. In a tweet ...

An exploit discovered by Mark Williams-Cook has revealed more than 2,000 properties Google uses to classify queries and ...

Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and ...

Google apparently accidentally posted a big stash of internal technical documents to GitHub, partially detailing how the search engine ranks webpages. For most of us, the question of search rankings ...

If you’re tired of Google’s AI Overview extracting all value from the web while also telling people to eat glue or run with scissors, you can turn it off—sort of. Google has been telling people its AI ...