Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...