Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

While Google Ads is one of the most convenient ways to bring traffic to your website, you should take the time to create an effective advertising strategy in order to make the most out of your ad ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...