In-store demos are one of the most effective ways to drive new product trial, but they are also one of the most expensive strategies – especially now that some retailers prohibit open sampling due to ...

The threat of bioterrorism has raised food-safety issues to a new level, especially when considering product sampling. While in-store sampling might appear to be an area of high vulnerability in light ...

Sam’s Club is re-introducing its in-store sampling and demo program, Taste & Tips, following a COVID-19-induced hiatus that began in March 2020…. Get ready for the holidays with the Holiday ThinkTank!

RICHMOND, Va. (WRIC) — One thing missed by many during the pandemic was the opportunity for sampling food at grocery stores. On Saturday at The Market at 25th in Richmond’s East End, vendors had the ...