Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling ...

When asked to talk about in-store sampling of products, Sheryl Kirsch, director of advertising for the 55-store Woodbridge, N.J.-based Foodtown Supermarkets chain, recalled the time that ostrich meat ...