Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during the Google Search Central ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

The creator of infinite vertical scrolling in social media, [Aza Raskin], infamously regrets his creation that has helped to waste a tremendous amount of human attention and time on the Internet. But ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

In the modern digital landscape, the habit of endless scrolling has become a pervasive challenge. It consumes time, diminishes focus, and often leaves you feeling unfulfilled. We’ve all been there: a ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.