Addressing the issue of trademark infringement based on the purchase of search advertising keywords, the US Court of Appeals for the Second Circuit joined the consensus view and upheld a district ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

This post explains how to craft searches that get the results you're looking for in document review. We dive into the technical aspects of searching and provide ediscovery keyword search examples.

Identifying keywords starts with common sense. But you’ll also need to enlist the aid of a tool if you want to really outshine the competition. In this article, we’ll go over a few steps you need to ...

Creating a great online experience for local searchers is rooted in intent matching. You need to know how consumers are searching for the brands, goods, services, features, amenities, and qualities ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you ...

No matter what business you are in, you won’t be in business for long if no one can find your company. Opinions expressed by Entrepreneur contributors are their own. Search engines help would-be ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...