Ask three different people to define closed loop customer relationship management—or closed loop CRM—and you’ll get three different answers. But what they’ll all have in common is the notion that a ...

Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail ...

Growth in the electronic marketplace and the resultant increase in the availability of and access to customer data have been major drivers of the accelerated pace at which organizations are adopting ...