Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the different types of market segmentation ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments should be based on customer characteristics ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

“Knowing your customer will be the only source of competitive advantage in the future,” said Laura Ramos at Demandbase’s Marketing Innovation Summit for B2B this month in San Francisco. “We need to ...

Retailers execute marketing campaigns across multiple channels — often simultaneously — throughout the year. As a result, campaign management can sometimes be daunting, leaving many retailers ...