Market segmentation, AI and everything in between

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...
Business Wire

Choosing the Right Type of Market Segmentation to Suit Your Marketing Goals | Read Infiniti’s Latest Blog for More Insights

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...
Business Wire

Different Types of Market Segmentation Strategies That Best Suit Your Organization - Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the different types of market segmentation ...
Houston Chronicle

How to Apply a Segmentation, Targeting, and Positioning Approach to Marketing

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...
Forbes

Using Enhanced Marketing Segmentation To Engage Audiences

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
Forbes

Value-Based Segmentation Vs. Balanced Portfolio Strategy: What Should CMOs Focus On?

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...
Houston Chronicle

Retention-Based Segmentation Process

Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments should be based on customer characteristics ...