"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Optimove’s Email Marketing Solution enhancements come on the heels of another record setting holiday season where it powered its clients to year-over-year growth of +155% email messages, +166% SMS ...

BOSTON — Brick Marketing has introduced its new digital marketing audit service. The offering, available at gives businesses a clear and expert-level evaluation of their digital marketing performance ...

Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure. Opinions expressed by Entrepreneur contributors are their ...

Whether you're a marketing pro picking up freelance gigs on the side or an established consultant building out a full-fledged agency, the way you structure your business matters just as much as the ...