In this article we are presenting an innovatory matrix -- The Export Marketing Matrix -- which can be used as a tool differentiating between firms are marketing oriented and those export (or sales) ...

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross.

Opinions expressed by Entrepreneur contributors are their own. I speak to a lot of groups and associations on guerrilla marketing tactics and how they can take your business to a whole new level. I ...