By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

There is a significant difference between selling and marketing. Advertising is part of marketing but not all marketing is advertising. Corporate psychologists are looking at mechanisms in marketing ...

A small business needs a well developed marketing strategy in order to effectively market and sell a new product. A written marketing plan helps to identify customer needs and specifically states how ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Hallmark Cards prides itself on its ability to translate societal trends into greeting cards. So a few years ago, when Hallmark’s marketing group looked into its demographic crystal ball and saw 78 ...

A wise fire chief once said that when a working fire broke out, the fire prevention system had broken down. "Selling" the fire service is firefighting after the marketing system has broken down. Keep ...

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from ...

Note: Upon her indictment on federal money laundering charges and arrest on February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...

According to a survey of more than 300 marketing leaders in large organizations, released last month by analyst firm Gartner, the sale of data (such as aggregated customer data) is the third most ...