Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Branding is the personality of a business. As a complex combination of ...