Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

@2024 - All Right Reserved.

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Google has announced the incoming release of several AI-powered updates to Performance Max (PMax) campaigns as advertisers gear-up for the peak shopping season. The updates cover asset testing, video ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

Google's Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns. Ginny Marvin wrote, ...