To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

In today’s competitive landscape, digital-first challengers and fintech companies have expanded customer options, making loyalty less secure. This is why customer retention strategies in banking are ...

Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer ...

The streaming video ecosystem is shifting focus from maximizing subscriber growth at all costs to maximizing profit. The goal for over-the-top (OTT) businesses has become less about getting new ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Predictive analytics can be applied to various use cases, with three of the most common ...

As the complexity of customer churn grows, retention approaches are also evolving to tackle the churn risk and protect customer revenue—and AI can play an instrumental role in that. For many leading ...

The customer journey mapping software market demonstrated strong growth momentum with a valuation of USD 1.2 billion in 2024, reflecting rising enterprise investments in customer experience ...

What if your e-commerce platform could anticipate your customers’ needs before they even realized them? Imagine an intelligent system that not only predicts which products a customer is likely to buy ...

Opinions expressed by Entrepreneur contributors are their own. When the great Gary Vaynerchuk famously asked a conservative CMO how she assessed the ROI of her mother, he wasn’t trying to be funny. He ...